A tradition of groundbreaking brands

About LloydGrey – we transform brands through strategy and creativity

For more than 30 years, LloydGrey has been a catalyst for brands to establish a unique position in their markets and grow their businesses.

Our signature combination of strategic insight, design thinking and creativity has helped a wide range of brands to break new ground and claim valuable territory.

Nicki Lloyd and Tim Grey have led the company through its various stages of evolution and have established the LloydGrey name as a Queensland leader in nurturing timeless brands that really connect and endure.

Today we focus on our role as brand advisers and coaches, helping SMEs maximise their potential by establishing a strong brand foundation that captures their unique essence, empowers their storytelling and positions them for continuing success.

Our values

AUTHENTICITY

We believe everything starts with open and honest communication – being who we are and helping you express who you are. You can rely on our genuine interactions and our friendly, straightforward approach without pretensions.

CURIOSITY

We enjoy exploring each unique client’s challenges and potential. We are curious about what really makes you tick and what is happening in your wider world. By digging a little deeper we understand more and find new possibilities.

CREATIVITY

We always go beyond the obvious to find a better approach, a new idea and an inspiring framework for your brand expression. It’s not about indiscriminate attention-seeking but finding an aligned and strategic way to inspire new perspectives.

INTELLIGENCE

We value the sort of intelligence that asks the right questions, really listens to the answers, explores cause and effect, sees links between opportunities, and simplifies the complex. We continue to expand our own knowledge, and we develop strategies that cut through confusion.

COLLABORATION

We enjoy the stimulation of working closely with those who bring new perspectives and outstanding skills. We respect diverse opinions and value the opportunity to see through others’ eyes. We extend additional support through our network of specialists who are leaders in their field.

ENTHUSIASM

We bring energy and determination that sparks creativity and inspires you with possibilities. Your goals are our goals, and we work steadfastly to achieve them. We take real delight in making a difference for your brand and in helping your brand build great relationships with the broader community.

We believe creative thinking, creative design and creative storytelling have the power to change how people feel. Not just how stakeholders feel about you, but how you feel about yourselves.

The LloydGrey team

What our clients say

‘LloydGrey has contributed to our strong and steady growth by showing potential customers who we are in a way that honestly and authentically reflects our competencies and approach.’

Founder and Managing Director — Rohrig Group

Why LloydGrey?

We believe we offer a unique combination of proven, real-world business experience with the ability to see your opportunities through a fresh lens. Our advice and solutions are always an individual response built on deep understanding of who you are, your business environment, and what you could become.

In a world where AI can give efficiencies and answers to many things, we believe there is still enormous value in human understanding, passionate curiosity, and creative thinking. We can help you imagine your future as a leader in your sector, and we mentor you to strengthen your brand position in everything you do.

We are motivated by making a real difference for you, whether that is solving everyday brand dilemmas, transcending generic communication or helping you reach bold ambitions.

Our awards

The most important measure of our success is helping our clients achieve their business objectives but it’s always heart-warming to have quality work recognised by our peers. More than 150 awards have come our way from leading industry organisations including:

Queensland Premier’s 2011 Smart State Design Fellowship awarded to Nicki Lloyd

AGDA – Australian Graphic Design Association Awards

DIA – Design Institute of Australia Awards

BADC – Brisbane Advertising and Design Club Awards

Australasian Reporting Awards

Queensland Public Sector Annual Report Awards

National Print Awards

Gilbert Graphic Greatness Awards (USA)

PICA – Printing Industry Craftsmanship Awards

IIA Australia – Queensland Public Sector Annual Report Awards

What our clients say

‘Your team really have reached the highest pinnacle of greatness with this. Truly a masterpiece that captures our essence, strikes emotion, communicates effectively and holy crap, what creativity! All I can say is that I am truly stunned and thanks, thanks, thanks!!! And we are just beginning.’

CEO – Best Doctors Inc