Zealifi

HOSPITALITY TRAINING AND CONSULTING RTO

A bold rebrand energises a hospitality training leader

The challenge

When hospitality training company Academy Hospitality Australia approached LloydGrey, their initial goal was to improve their marketing tools. But it quickly became clear that what they needed went far deeper: a distinctive brand identity to match their true purpose and passion. While they were delivering meaningful, culture-changing training, their existing brand lacked personality and differentiation in a competitive industry.

Unlocking potential through brand discovery

Through a series of collaborative workshops, LloydGrey helped the team uncover their deeper mission: to uplift the hospitality industry through transformative training and a values-driven approach. This led to a pivotal name change – from Academy Hospitality Australia to Zealifi – a bold, energised name that encapsulates their passion and commitment. From there, a vibrant visual identity, new brand language and a purpose-led brand booklet began to define a company with clarity and momentum.

Inspiring change from the inside out

What began as a marketing exercise quickly became a cultural transformation. The rebrand gave Zealifi not just a sharper market position, but a renewed internal energy. The brand message resonated powerfully with staff, shifting conversations away from day-to-day processes and toward purpose, innovation and customer impact. As Managing Director Justin McGurgan noted, the brand became a living, breathing part of the organisation – something everyone talks about with excitement.

Results that go beyond the visual

Initially, the deep-dive brand work required a significant time investment. But the outcome was a fully integrated identity that now informs every touchpoint – from marketing materials to employee engagement. Zealifi has emerged with a confident, dynamic presence in the hospitality training space, fuelled by a strong sense of purpose and a brand that supports growth, connection and lasting value.

“LloydGrey’s great value was in educating us about what our brand can be. They pulled out of our heads an understanding of why we are doing what we are doing and how we can change our world. And we found the process completely enjoyable.”

Managing Director — Zealifi