The Purposeful Brand Workshop Series
Building a great brand is more than a nice logo and building a social media presence. It’s about how you make people feel. It’s not just giving information but sparking inspiration. It’s not just about endless content but making a real human connection.
From brand clarity to a more complete brand transformation
This is an ideal session to get to know us, review where your brand is at and get insights into how to bring fresh clarity and effectiveness to your brand. If you’re not sure what you need next or how to keep your brand on track when producing AI materials, this is a great introduction.
3 hours
This workshop gives owners and their senior leaders the opportunity to dig deeper into their brand’s potential and identify current problems. You’ll understand what’s needed to align, empower and express your brand with a foundation in your core purpose and values.
6 hours
This program can be adapted to a brand update, brand refresh or total rebrand. Explore the essence of your brand, define its aspirations, clarify strategy and be inspired! Includes a kit that captures your brand DNA and guides suppliers, including web designers and AI.
3-12 months+
Brand Taster
Purpose:
A practical, high-value session to get to know us, review where your brand is now, what may be holding it back, and what simple improvements could create more clarity, consistency and confidence.
Best for:
Businesses that are unsure what they need next, feel their brand has become a little unclear, or want guidance before creating more content, marketing or AI-generated materials.
3-hour session
In this session, we will explore:
- What brand is really all about
- The secrets of loved and lasting brands
- Quick brand review (please supply representative brand materials)
- Is your current brand a good fit for the long term?
- Brand personality – fit and consistency
- How to address your current brand challenges
- Current strengths, gaps and missed opportunities
- Any confusion in messaging, visual identity or audiences
- Aligning your external and internal brand
- How AI can dilute brand and what to do about it
- Role of brand clarity in generating AI marketing content
- Quick wins and recommended focus areas
- The next steps you need to strengthen your brand.
Outcome:
A clearer understanding of where your brand is now, what needs attention, understanding of fresh opportunities, how your brand needs to interact with AI marketing, and how to move forward with more confidence.
Enquire:
For 1-4 people – founders and owners
Brand Foundation
Purpose:
This strategic workshop gives owners and their senior leaders the opportunity to dig more deeply into their brand’s potential and current challenges. You’ll understand what’s needed to align, empower and express your brand with a foundation in your core purpose and values.
Best for:
Businesses that are unsure what they need next, feel their brand has become unclear, or want guidance before creating brand updates, marketing strategy, content or AI-generated materials.
6-hour workshop:
In this workshop, contents will include:
- Explore your business’s current challenges
- Share the secrets of loved and lasting brands
- Explain how brand reveals new potential and opportunities
- Review your current brand (please supply representative main brand materials)
- Unpack your business evolution and brand story
- Review what is unclear, outdated or underused
- Discover what motivates the business (beyond money)
- Explore brand-focused vision, values and purpose
- Discuss staff responses
- Discuss target audiences responses
- Assess brand uniqueness and alignment
- Analyse the role of AI production in brand
- Workshop insights to guide brand’s heart and purpose
- Develop a brand blueprint for a long-term strategy
- Explore directions for visual identity, marketing and key channels.
Outcome:
A strategic brand foundation that gives the business clear direction for its authentic and distinctive market position. You will have a deeper understanding of the key drivers for your brand success and have the foundation to align inspiring marketing, design and content.
Recommendations report:
We will provide a written workshop report capturing the main findings and recommendations.
Enquire:
For 2-8 people – owners and leadership team
Brand 360
Purpose:
This customised, comprehensive program can be adapted to a brand update, brand refresh or total rebrand. Explore the essence of your brand, define its aspirations, clarify strategy and be inspired! Includes a Brand Essence Book that captures your brand DNA and guides suppliers, including web designers and AI.
Best for:
Businesses preparing for growth, repositioning, new markets, leadership change or a full identity evolution.
Program contents
In this program, we will:
- Do a deep dive with you into all the elements as outlined in the Brand Foundation Workshop
In addition, we will customise the program and can:
- Review or suggest brand or product names if needed
- Undertake a 360 review of competitors
- Explore views of your representative stakeholders
- Identify unique brand positioning opportunities
- Clarify, enhance, or develop suggested brand purpose, vision and values
- Explore brand architecture for multiple sectors or products
- Define brand language and key messages
- Align key brand messages across products, audiences
- Identify visual territories, colour palettes and photographic style
- Identify new customer touchpoint opportunities
- Produce a Brand Essence Book to capture your brand DNA
- Develop a Brand Manifesto to express the heart of your brand
- Mentor you through transition to a new or refreshed brand
- Produce a brand roll-out road map.
Outcome:
A comprehensive analysis of your brand and its possibilities together with inspiring creative direction for a unique brand position and new opportunities. You will be equipped with all the understanding and support you need to move forward with new or enhanced brand positioning, an aligned ‘look and feel’ and a cultural refresh. You will receive workshop reports, a Brand Essence Book that captures your brand DNA to brief suppliers, and additional supporting brand maps depending on your needs.
Enquire:
We will quote the program in stages depending on your needs.
The purposeful brand workshop series is designed for business owners who want to take their enterprise to the next level and create an enduring and unique brand.