A passion for creativity
About LloydGrey – strategic problem solvers with a passion for creativity
We’re not just award-winning branding consultants—we’re a catalyst for innovation, transformation and growth.
Over the past 30+ years we’ve transformed the brand value and financial worth of hundreds of organisations by maximising brand effectiveness. We do this by blending creativity and design thinking with strategic insight. As your design professional, mentor and guide, we will help you uncover your brand’s true potential by applying best-practice principles with innovative design, marketing and communication strategies that connect and resonate deeply and drive business growth and success.
Guiding principles
CREATIVITY
The driving force behind everything we do, fueling passion and innovation.
EMPATHY
By carefully listening and understanding, we tailor solutions that are relevant, effective and unique.
AUTHENTICITY
Honesty is the bedrock of trust and loyalty—through storytelling we seek to reveal this in every brand.
INTEGRITY
We’re open, honest and ethical and build long-term, trusting relationships with our clients.
KNOWLEDGE
We value lifelong learning—it’s the source of our expertise we share with every client.
TRANSPARENCY
No secrets, no smoke and mirrors—we’ll happily explain our process and show how each step adds value.
The LloydGrey team
Director | Creative Strategist
Director / Brand Strategist / Artist
Storyteller / Strategist
Studio Assistant
What our clients say
‘LloydGrey has contributed to our strong and steady growth by showing potential customers who we are in a way that honestly and authentically reflects our competencies and approach.’
Founder and Managing Director — Rohrig Group
Why LloydGrey? – Our difference
Adopting a holistic approach to branding unlocks a multitude of benefits for your business:
With over 30 years of experience, we bring unparalleled knowledge and insights from working with hundreds of brands worldwide. Our expertise ensures smooth transformation and strategic implementation, no matter the scale or complexity.
We combine creativity, design thinking and proven methodology to add genuine value to your business. Our solutions solve complex strategic challenges such as aligning your brand with your purpose, brand positioning, brand architecture, and long-term sustainable differentiation.
Your brand is a single point of truth—its a reflection of how you are perceived by the outside world. Caring for, and developing your brand is therefore not only a valuable investment in your business but creating financially measurable intellectual property. Our approach is all about doing it once and doing it right—saving you from revisiting your branding later on because it doesn't resonate anymore. We take a long-term approach which is why many of our clients still use branding we developed for them over two decades ago—proving its lasting impact and extraordinary return on investment.
We don’t just create brands—we equip you to own, live, and manage them long after our engagement. Our consultancy, training and mentoring approach provides ongoing strategic guidance to ensure your brand thrives.
No two brands are the same, so we offer a bespoke, flexible process that integrates with your requirements and internal team. Our lean, agile structure ensures responsiveness and efficiency without unnecessary bureaucracy, and we can draw on a team of experts when required.
Brand is not just an add-on—it’s a core business asset that influences every aspect of your strategy, operations, marketing, and customer/stakeholder engagement. We understand this complex relationship and ensure your brand drives growth, differentiation, and long-term success.
Why not LloydGrey?
…we’re not for everyone!
If you’re looking for a quick brand tidy up, or pitch to get comparisons to help you choose a supplier, we won’t be able to help. We usually start with a face-to-face discussion with the decision-makers, because everything we do is grounded in relationships, understanding your specific needs, and what has led to this point. Once you meet us you’ll understand why—in fact, that’s the first question we’ll ask you—“why”?
Design and communication since 1985—our story
We couldn’t talk about storytelling without telling our story.
The LloydGrey journey began back in 1985. Nicki Lloyd and Tim Grey both graduated with BA Honors degrees in Visual Communications and Graphic Design at the same time, but on opposite sides of the globe.
Their paths first crossed in London in 1990. Nicki had just arrived from Australia after working for five years at Barrie Tucker Design in Adelaide and the Gold Coast. Tim was heading up a design team at Design House Consultants in Camden, North London. With a shared passion for design, they collaborated on freelance projects, and then worked together on big-brand projects at Tutssel St John Lambie-Nairn, clients included the BBC, TVI Switzerland, TSI Portugal, Carlton Television and Vickers Plc. (Inspired by their success), they moved to Brisbane in 1993 and founded Lloyd Grey Design.
1993 – 1999
The business quickly grew, securing branding and corporate communications projects for a diverse range of clients, including Turnbull Fox Phillips (Phillips Group), The Queensland Government, The Byrne Group, Brisbane Boys College, EDI, Queensland Nickel, and GWA International. By the early 2000s, Lloyd Grey Design had expanded to a team of fourteen and had established itself as the largest specialist branding agency in Queensland. The firm attracted both local and international clients, including BHP Billiton, Greyhound Australia, Suncorp Bank and Powerlink, and US based companies Duke Energy and Best Doctors.
2000 – 2009
In 2011, Nicki Lloyd was honoured with the Queensland Premier’s Smart State Design Fellowship, recognising her significant contribution to fostering a design culture within Queensland. As part of this accolade, she was appointed to the Queensland Design Council. Concurrently, Nicki participated in the Ulysses Program, an initiative by the Queensland Government’s Department of Employment, Economic Development, and Innovation, designed to help businesses harness the power of design-led practices. As a brand auditor and mentor, Nicki played a pivotal role in helping manufacturing companies enhance their export potential in international markets.
2010 – 2019
Adapting to changing technology and market dynamics, Lloyd Grey Design restructured its business model in 2013, streamlining to a core team of five and rebranding as LloydGrey. This agile and specialised team allowed the company to provide greater flexibility and a wider range of services, particularly as brands increasingly moved online and into social media. Today, LloydGrey leverages a network of experts in copywriting, web development, photography, video production, and other brand-related services to deliver bespoke solutions for clients.
2020 – PRESENT
As LloydGrey has evolved, it has attracted a diverse portfolio of clients, including privately owned Queensland companies, family businesses (many in regional areas), and long-standing clients seeking brand refreshes. The agency’s focus has shifted from one-off projects to long-term engagements, ongoing brand management, and mentorship. Some clients have partnered with LloydGrey for over fifteen years, a testament to the lasting relationships and trust they’ve built.
Our awards
The most important measure of our success is helping our clients achieve their business objectives but it’s always heart-warming to have quality work recognised by our peers. More than 150 awards have come our way from leading industry organisations including:
Queensland Premier’s 2011 Smart State Design Fellowship awarded to Nicki Lloyd
AGDA – Australian Graphic Design Association Awards
DIA – Design Institute of Australia Awards
BADC – Brisbane Advertising and Design Club Awards
Australasian Reporting Awards
Queensland Public Sector Annual Report Awards
National Print Awards
Gilbert Graphic Greatness Awards (USA)
PICA – Printing Industry Craftsmanship Awards
IIA Australia – Queensland Public Sector Annual Report Awards
What our clients say
‘Your team really have reached the highest pinnacle of greatness with this. Truly a masterpiece that captures our essence, strikes emotion, communicates effectively and holy crap, what creativity! All I can say is that I am truly stunned and thanks, thanks, thanks!!! And we are just beginning.’
CEO – Best Doctors Inc
