Rebranding – be prepared for deep change
Businesses are often surprised by how the rebrand process touches everything they do and the way that they do it.
Brand insights
Grow with clarity, purpose and confidence
Our Insights articles explore the thinking behind stronger brands, clearer strategy and more meaningful business growth. Here, we share practical ideas, observations and guidance to help purpose-led businesses clarify their value, strengthen their message and make decisions with greater confidence.
Whether you are refining your positioning, refreshing your brand, preparing for growth or simply trying to express what makes your business different, these articles are designed to help you think more clearly and act with purpose.
How building a brand community expands possibilities
When you build a genuine brand community, a wide network of people become supporters and brand advocates.
Six signs your brand language is missing the mark
To build a believable and trustworthy brand, customers and employees need to receive a relevant and consistent impression from both
Updating a brand for new generations
In the branding world, even the best-known brands need to keep on their toes as their environment changes and new
Are your values really helping define your brand?
If your company has a list of values, chances are they highlight hoped-for behaviour but probably keep a fairly low
When competition grows, brand clarity matters more
When business feels harder than it should, the instinct is often to market more, discount more or change how things