Capturing the heart of Moreton Bay College and increasing enrolments

Moreton Bay College is a very well-respected private girls’ college in Brisbane’s south that has been encouraging girls to be all that they can for over 110 years.

MBC Moreton Bay College student in uniform brand photography

Although the school has a proud history, it was losing enrolments and needed a clearer and more sustainable brand position to reverse the trend and build continuing pride in being a Moreton Bay College girl.

Moreton Bay College prospectus cover

Lloyd Grey worked with the Moreton Bay College executive team to help them articulate their personality, vision and values and to clarify how to position the college for the future.

Moreton Bay College prospectus folder

We developed a contemporary brand based on the school’s genuine values. This included the positioning statement ‘Breadth of Mind, Depth of Heart’, which captured the essence of the school’s approach. The school crest was given an update and we developed the visual and verbal language for all the brand materials.

In a new prospectus and video, we featured the brand story, including the school’s tradition of nurturing girls’ achievements through an outstanding educational experience. The video has been viewed thousands of times by prospective students, their parents and the community.

We also developed a comprehensive photographic library to express the brand.

MBC Moreton Bay College student after school greeting parent brand photograph

Moreton Bay College was delighted with its new brand and communication tools, which have helped it compete with the prestigious inner-city schools, increase enrolments and consolidate school pride and purpose.


Brand essence
Brand positioning
Brand collateral
Website and digital design
Promotional campaigns
Photography and video
Project management


“We have already seen a return on the investment through a swelling of school pride, increased enrolments and stronger stakeholder relationships both within the MBC and wider school community.”

Angela Bailey, Marketing Manager, Moreton Bay College

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