We develop and nurture authentic brands
What we do
The real value in your brand lies in the foundational brand decisions. A genuine brand that defines who you are can drive your success and inspire your direction over decades.
This is the area where LloydGrey specialises and excels. We help you get your brand strategy and positioning right. Then we mentor you in expressing that through compelling storytelling and distinctive, timeless design. Ideally this foundation work happens in the early days of your business but we understand that, in the real world, things are often up and running well before brand gaps become obvious.
Some of the ways we can help build an authentic brand
BRAND STRATEGY
Designing the blueprint for your brand’s success.
BRAND PURPOSE
Discovering the meaningful reason your brand exists.
BRAND POSITIONING
Defining your unique space in the market to resonate deeply.
BRAND VISION
Charting an inspiring future for your brand’s impact.
BRAND ARCHITECTURE
Structuring your brand portfolio for clarity and growth.
NAMING CREATION
Crafting memorable names that capture your essence
BRAND AUDIT
A deep dive to assess and elevate your brand’s health.
BRAND WORKSHOPS
Immersive sessions to unlock your brand’s full potential.
Our decades of real business experience and our design-thinking, purpose-led approach give you the depth and vision you need to reimagine or strengthen your brand from the inside out. It’s an intervention that can shape your future and add lasting value.
Our philosophy
MAKE A DIFFERENCE
At LloydGrey we get great satisfaction from seeing our clients carve a unique niche in their sector and achieve remarkable objectives. We’re in it for your long run.
EMPOWER PURPOSE
We have always believed in uncovering the underlying purpose of a brand to give it the power to connect, resonate and inspire. Our approach is deep and considered.
HONOUR VALUES
We believe that lived brand values complement your purpose to create a strong bond with customers and staff.
CREATE THE FEELING
We believe creative thinking, creative design and creative storytelling have the power to change how people feel. Not just how stakeholders feel about you but how you feel about yourselves.
BE HUMAN
We believe that at the heart of it all, authentic human connections drive worthwhile brands, even when AI is used as a tool. We in turn build partnerships that are human, honest, friendly and collaborative.
What our clients say
‘We immediately knew this powerful Aussie goanna was a perfect symbol for us. Lean, low and strong, it is perfectly engineered for the Australian environment – just like our low-loaders. LloydGrey has understood who we are and has helped position us to meet the opportunities and challenges ahead.’
Owner and Managing Director — The Drake Group
Get in touch for a chat to see how we can help your brand reach its full potential.