Who we are
We are creative, outcome-focused brand specialists empowering brands to be outstanding.
Depth of knowledge, friendly support, realistic strategies, creative inspiration and big-picture vision. These are some of the reasons LloydGrey has been a leader in brand development for decades. These strengths have more value now than ever as the efficiencies of AI threaten to reduce all brands to similarity.
We live and breathe brand
Our enthusiasm for authentic, human-focused brands is at the heart of our work. If you care passionately about your product or service, we care passionately about helping you make your aspirations a reality. We have decades of experience helping companies, not-for-profits and government departments to be more effective through brand, marketing, storytelling and communication.
Nicki Lloyd
Director | Brand Strategist | Designer
Nicki is driven by a passion to make a difference, which shows in both her dedication to clients’ goals and her determination to get to the heart of every challenge. She inspires new possibilities and asks the hard questions.
From her early career with leading agencies in Australia and London, Nicki gathered broad experience, which was consolidated in her work as a brand mentor for the Queensland Government’s Ulysses Program (a Business Transformation-by-Design program to advance Queensland products and services). Her design-thinking leadership was further recognised with the Queensland Premier’s Smart State Design Fellowship award in 2011, and a position on the Queensland Design Council. Many brands have realised new potential thanks to her business insight and strategic creativity.
Tim Grey
Director | Brand Strategist | Designer
Influenced by his education in art and design, and an early career working for industry leaders in London, Tim brings a high level of design thinking and creativity to branding and communication design. His design excellence was recognised early with a D&AD Award for IBM, and a DBA Design Effectiveness Award for brand work on Centro, one of the UK’s major transport authorities. Tim has judged a number of design industry awards around Australia, and has been a guest lecturer at Queensland College of Art, Griffith University.
Beyond branding, Tim is a fine artist — recent paintings have won Highly Commended Awards in the Clayton Utz Art Award, the Lethbridge Landscape Prize and the Lethbridge Small Scale Art Prize.
Julia Holland
Storyteller | Brand and Communication Strategist
From copywriter for award-winning UK advertising agencies to positions as marketing manager in travel, finance and government corporations in Australia, Julia has real-world experience of what actually works in branding and communication. She is quick to get to the strategic heart of a challenge and combines this with creativity to turn bland information into compelling stories that touch and motivate people. Her interest in the power of company culture has grown since she was a key member of QIC’s cultural development team.
Julia has developed and run workshops in business and creative writing and has mentored many subject experts to improve their communication. With another hat on, Julia is also a published author of junior fiction.
We’ve been around long enough to feel quietly confident in what we do but we’re humble enough to listen to your experience in your business. The way forward is a collaboration, a guided path and sharing our experience, insights and creativity in an approachable way.
Our values
AUTHENTICITY
We believe everything starts with open and honest communication – being who we are and helping you express who you are. You can rely on our genuine interactions and our friendly, straightforward approach without pretensions.
CURIOSITY
We enjoy exploring each unique client’s challenges and potential. We are curious about what really makes you tick and what is happening in your wider world. By digging a little deeper we understand more and find new possibilities.
CREATIVITY
We always go beyond the obvious to find a better approach, a new idea and an inspiring framework for your brand expression. It’s not about indiscriminate attention-seeking but finding an aligned and strategic way to inspire new perspectives.
INTELLIGENCE
We value the sort of intelligence that asks the right questions, really listens to the answers, explores cause and effect, sees links between opportunities, and simplifies the complex. We continue to expand our own knowledge, and we develop strategies that cut through confusion.
COLLABORATION
We enjoy the stimulation of working closely with those who bring new perspectives and outstanding skills. We respect diverse opinions and value the opportunity to see through others’ eyes. We extend additional support through our network of specialists who are leaders in their field.
ENTHUSIASM
We bring energy and determination that sparks creativity and inspires you with possibilities. Your goals are our goals, and we work steadfastly to achieve them. We take real delight in making a difference for your brand and in helping your brand build great relationships with the broader community.
What our clients say
‘They helped us carve out space that no one else occupies, by drawing out what makes us truly different and turning that into our biggest strength…’
Operational Director — Hey Bud Vet
