Reveal your brand potential

We’ll design the best ways to express your brand and make a lasting difference. 

Effective brand strategy for business growth

We work with you to increase your business value and solve business challenges through effective brand strategy and award-winning design.

On a day-to-day basis that may involve anything from clarifying your brand positioning to designing a new logo to refining the look-and-feel of your communication so it puts you in a class of your own.  

Brand touches everything

What is branding?

Brand is something to live and breathe in everything from major business decisions to packaging.

It’s not a one-off logo design, though that may be your starting point. It’s a heartbeat that supports your every move. Business strategy development often misses this vital brand understanding that helps everything else fall into place. It’s the shining beacon of clear purpose to guide all you do.

When you know who you really are – and express it with conviction – people respond and want to be associated with you.

Lloyd Grey increase brand loyalty icon

Increase customer loyalty and sales

A distinctive brand that your target audiences can trust, inspires people to buy and return to you. Too often organisations are copying others rather than finding their individual personality. We’ll help you develop a unique character that really speaks to the hearts and minds of the people who matter.

Lloyd-Grey-brand-bullets-attract-staff

Attract and motivate staff

The best employees want to work for an organisation they believe in. They want to take pride in their work. A strong and purposeful brand attracts and keeps the people who can make a difference. We’ll help you find the key to excite employees about your vision.

Lloyd Grey greater product value icon

Create greater product value

You can win sales by running a race to the lowest price or you can make your brand so desirable that people will pay a premium for it. An authentic brand that infiltrates everything has intangible worth. We’ll capture compelling reasons for you to be the first choice.

Lloyd Grey attract partnerships icon

Attract opportunities and partnerships

A known and trusted brand naturally stands out from the crowd and attracts opportunities and partners that align with its values. It can be the start of something big! We’ll take you to the next level and get you noticed.

Lloyd-Grey-brand-bullets-solving-challenges

Solve problems and challenges

Should a new product or service have a separate brand or the parent brand? How can we break into new markets? How do we change behaviour? Brand strategy can give insight into most business questions. We’ll help reveal the answers to guide you.

Lloyd-Grey-brand-bullets-company-value

Add company value

Companies with a well-defined and trusted brand have greater value – including for shareholders or if you want to sell your business in the future. If you nurture your brand, your investment returns to you in many ways. We’re here to help make your brand timeless and valuable.

The foundation of effective brand strategy

Ways to empower your brand diagram

Benefit from our unique brand process

Discovery

Brand consultancy and workshops
Brand audit
Customer journey mapping
Market scanning
Competitor research
Market positioning
Design thinking process
New product opportunities
Naming and trademarks
Brand equity review

Creation

Brand strategy
Brand essence and positioning
Brand identity and logo design
Communications strategy
Storytelling and copywriting
Brand collateral
Website and digital design
Photography, video and illustration
Signage
Packaging design

Outcomes

Improved company and brand value
Increased sales
Improved customer loyalty
Greater resilience
Increased product value
Improved staff morale and retention
Greater productivity
Realise opportunities
Drives innovation
Delivers on business strategy