Invigorate your brand presence

We listen. We understand. We create.

Branding family businesses

We’re a family business that works closely with leaders of Australian family businesses and other organisations to help them achieve impressive brands and equally impressive results. We bring the experience and imagination to create positive change and growth.

Making a real difference is important to all of us. We do that best with clients who genuinely want to be the best they can be. If that’s you, we’re here to help you every step of the way.

Nicki Lloyd

Nicki Lloyd

Director / Creative Strategist

Tim Grey

Director / Creative

Julia Holland

Storyteller / Strategist

Sharing our business experience

The Lloyd Grey team has a unique breadth of business experience – solving communication problems for clients throughout Australia, the UK, Europe, the United States and China.

We think laterally but realistically. We adapt and innovate. We are senior practitioners with heavyweight skills in brand strategy, brand storytelling, graphic design, content creation, digital marketing, copywriting and strategic communication.

Our true passion is sharing our knowledge and helping Australian businesses excel at what they do best. We do this by understanding your ’why’, creating a compelling brand story and broadcasting your true value through expert design, branding, marketing and communications.

There isn’t an industry sector we haven’t worked for – from barristers to boat builders, engineers to educators, finance to food, and tourism to technology. We have branded or rebranded every conceivable type of organisation, from start-ups to government departments, not-for-profits to multinationals, and family businesses to public companies.

Our approach solves business challenges

We start where your challenges lie and reality-test them against brand principles. We dig deeply to understand your true strengths. Our goal is to uncover your unique brand DNA and to use it to create solutions, strengthen your positioning and inspire your success. That may be expressed in a whole range of ways, by improving your staff culture, how you communicate through your online presence, how your packaging attracts customers, or how you guide someone through an environment..

Our story

Nicola Lloyd and Tim Grey met in London in 1990 – an intercontinental partnership that brought together two people already forging notable design careers at major branding design agencies.

In 1993, they founded Lloyd Grey Design in Brisbane. The award-winning studio quickly proved its exceptional ability to capture the essence of what clients valued in brand and marketing.

Always keen to give clients leading expertise, Nicki and Tim immersed themselves in design thinking and brand theory, bringing new depths to their business understanding. Nicki was a natural fit for her appointment as brand mentor for the Queensland Government’s ‘Ulysses’ Program in 2009. This business transformation program linked Queensland creative designers with selected businesses to identify opportunities, innovate, and grow to be more competitive in international markets.

After another decade of evolution, Lloyd Grey remains an enduring leader of brand and design in its broadest sense – creating and nurturing strategic brands that drive valuable business improvements.

Branding recognition and awards

Outback Pioneers Culrural Tourism Award
Awards presentation night
Nicki Lloyd Fellowship Award night

The most important measure of our success is helping our clients achieve their business objectives but it’s always heart-warming to have quality work recognised by our peers. More than 150 awards have come our way from leading industry organisations including:

Queensland Premier’s 2011 Smart State Design Fellowship awarded to Nicki Lloyd

AGDA Australian Graphic Design Association Awards

DIA Design Institute of Australia Awards

BADC Brisbane Advertising and Design Club Awards

Australasian Reporting Awards

Queensland Public Sector Annual Report Awards

National Print Awards