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Pivoting during COVID-19 spinning top

Using brand to rebound after COVID-19

Will your ‘pivoting’ leave you aimlessly spinning or do you have solid ground to enter a more competitive time? The
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BBC Centenary Book Gentlemen of Honour 1902-2002

Updating a brand for new generations

Over time, a brand develops recognition and ‘brand equity’. If it is loved and respected, this is something you don’t
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Leopard changing it's spots illustration

Be prepared for deep change

When organisations invest in a rebrand, we often find they are unprepared for the impact this has on their business.
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Six signs your brand language is missing the mark

Six signs your brand language is missing the mark

To build a believable and trustworthy brand, customers and employees need to receive a relevant and consistent impression from both
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