Changing the face of dentistry

Dental Members Australia is dedicated to making dental treatment affordable and seeing families achieve improved health and lifestyle through regular visits to the dentist.

Dental Members Australia logo
DMA disrupted the traditional dental payment plan market by building a network of sustainable loyalty between dental practices and patients. This unique network provides patients with choices about their dental care while giving them options to spread payment over interest-free instalments.
Dental Members Australia folder

Lloyd Grey worked collaboratively with Dental Members Australia (DMA) to understand their unique business model. Using this deep understanding, we developed a contemporary brandmark and brand language.

DMA Dental Members Australia graphic images illustrations

The goal was to differentiate DMA from the standard conservative financial payment models being offered to dental practices. The infographics are colourful and inviting – communicating simplicity, active health and affordability.

DMA diagram
DMA flipchart
DMA 5-steps diagram

The brand kit included the logo, website, practice signage and pull-up banners, promotional posters, partner engagement kits, conference sales tools and promotional merchandise. In total it created the foundation for DMA’s successful sell-in with dentists and patients.

Dental Members Australia website
Dental members Australia brochure and leaflet


Brand essence
Brand positioning
Brand identity
Brand collateral
Website and digital design
Project management


“If a company is serious about what they’re doing and want to be positioned nationally or internationally, I would recommend they see someone world-class like Lloyd Grey. I wouldn’t recommend Lloyd Grey unless someone was serious about their business and wanting the best.”

Safa Souzani, Founder and Managing Director, Dental Members Australia

Related Works