Changing the face of dentistry
Dental Members Australia is dedicated to making dental treatment affordable and seeing families achieve improved health and lifestyle through regular visits to the dentist.
![Dental Members Australia logo](https://i0.wp.com/www.lloydgrey.com.au/wp-content/uploads/2020/05/DMA-logo-banner.jpg?fit=2560%2C768&ssl=1)
![Dental Members Australia folder Dental Members Australia folder](https://i0.wp.com/www.lloydgrey.com.au/wp-content/uploads/2020/05/DSC_0035_rt.jpg?fit=1890%2C1265&ssl=1)
![DMA-brochure](https://i0.wp.com/www.lloydgrey.com.au/wp-content/uploads/2020/05/DMA-brochure-scaled.jpg?fit=1024%2C685&ssl=1)
Lloyd Grey worked collaboratively with Dental Members Australia (DMA) to understand their unique business model. Using this deep understanding, we developed a contemporary brandmark and brand language.
![DMA Dental Members Australia graphic images illustrations](https://i0.wp.com/www.lloydgrey.com.au/wp-content/uploads/2020/05/DAM-graphics.jpg?fit=2560%2C768&ssl=1)
The goal was to differentiate DMA from the standard conservative financial payment models being offered to dental practices. The infographics are colourful and inviting – communicating simplicity, active health and affordability.
![DMA diagram](https://i0.wp.com/www.lloydgrey.com.au/wp-content/uploads/2020/05/DMA-diagram.jpg?fit=1024%2C768&ssl=1)
![DMA flipchart](https://i0.wp.com/www.lloydgrey.com.au/wp-content/uploads/2020/05/DAM-flipchart.jpg?fit=1024%2C768&ssl=1)
![DMA 5-steps diagram](https://i0.wp.com/www.lloydgrey.com.au/wp-content/uploads/2020/05/DMA-5-steps.jpg?fit=768%2C768&ssl=1)
The brand kit included the logo, website, practice signage and pull-up banners, promotional posters, partner engagement kits, conference sales tools and promotional merchandise. In total it created the foundation for DMA’s successful sell-in with dentists and patients.
![Dental Members Australia website](https://i0.wp.com/www.lloydgrey.com.au/wp-content/uploads/2020/05/DMA-Dental-Members-Australia-website.jpg?fit=1024%2C586&ssl=1)
![DMA-Dental-Members-Australia-brochure-and-leaflet Dental members Australia brochure and leaflet](https://i0.wp.com/www.lloydgrey.com.au/wp-content/uploads/2020/05/DMA-Dental-Members-Australia-brochure-and-leaflet.jpg?fit=1140%2C652&ssl=1)
Deliverables
Brand essence
Brand positioning
Brand identity
Copywriting
Brand collateral
Website and digital design
Signage
Consultancy
Project management
Testimonial
“If a company is serious about what they’re doing and want to be positioned nationally or internationally, I would recommend they see someone world-class like Lloyd Grey. I wouldn’t recommend Lloyd Grey unless someone was serious about their business and wanting the best.”
Safa Souzani, Founder and Managing Director, Dental Members Australia