A deceptively simple idea builds brand recognition
A Lloyd Grey rebrand for B&R enclosures built a solid brand foundation, humanised a technical product and created a distinctive logo and copy approach that makes every piece of communication instantly recognisable.
The brand-mark was developed with a colour palette that is both contemporary but sober enough to convey security and safety. Each division of the company has its own distinctive colour variation.
The distinctive logo is used in bold headlines featuring words beginning with ‘Br’. This device really helps the company stand out in a utility sector. The brand positioning and photography emphasises the company’s role in the community – not just its technical strengths.
Family businesses are often large and thriving businesses but have particular challenges and strengths not always shared by corporations. Lloyd Grey was delighted to help this family business position itself with new style and professionalism to support its growth targets.
Deliverables
Brand strategy
Brand identity
Brand architecture
Brand collateral
Copywriting
Photography
Signage
Consultancy
Testimonial
Chris Bridges-Taylor, General Manager, B&R Enclosures
