The art of wine and place
A family winery in Queensland’s South Burnett region has been a long-term Lloyd Grey client. Over time, Clovely Estate has refined its identity and carved a unique niche as a champion of regional food and wine. More recent brand developments have supported its export success.
After mentoring the brand, through its early development, Lloyd Grey created an e-commerce website and recently redesigned all the Clovely Estate wine and food labels. We brought in local artist and print-maker Claudia Husband to create evocative artworks of the region, from which we used selections to craft each label, with variations in colour palette to identify each wine range.
Sense of place and supporting the local community and arts are important elements of the Clovely Estate brand, so featuring a local artist aligned with the company’s values. It was also an opportunity to capture the dramatic and beautiful landscape of the South Burnett in a distinctive way.
The City Cellar Door, Red Hill
At the City Cellar Door in Brisbane, the country comes to the city with ‘Source of Inspiration’ degustation dinners featuring local food producers and insights from the winemaker. Lloyd Grey helps with theming and promotion to highlight the featured producers through social media and other channels.
Covid-19 and Forage Pantry Provisions
Under Covid-19 restrictions, as a rapid response to the sudden cancellation of events, Lloyd Grey created a complementary brand for ‘Forage Pantry Provisions’ a new provisions store at the City Cellar Door. Clovely’s brand value of supporting local suppliers found a new outlet in this fresh way to promote the produce normally used for event catering and degustation dinners.
Success here and overseas
Capturing the South Burnett landscape and celebrating its produce has helped Clovely create a unique brand that befits their award-winning wines and olive oils. The brand supports Clovely Estate as a champion of Queensland wines in both domestic and international markets.
“As a family business, we really appreciate Lloyd Grey’s real understanding in helping our brand capture its essence – and portraying that with great style and sensitivity in everything from our wine bottles and website to signage and photography. It has opened new doors for us.”
Susan Mercer, joint Founder and Managing Director, Clovely Estate
Website and digital design