The art of wine and place

A family winery in Queensland’s South Burnett region has been a long-term Lloyd Grey client. Over time, Clovely Estate has refined its identity and carved a unique niche as a champion of regional food and wine. More recent brand developments have supported its export success. 

Clovely Estate misty vineyard in the early morning light

After mentoring the brand, through its early development, Lloyd Grey created an e-commerce website and recently redesigned all the Clovely Estate wine and food labels. We brought in local artist and print-maker Claudia Husband to create evocative artworks of the region, from which we used selections to craft each label, with variations in colour palette to identify each wine range. 

claudia husband field sketch
Claudia Husband sketch
Clovely Estate vine in black and white
Clovely Estate vineyard in black and white – a hillside of vines

Sense of place and supporting the local community and arts are important elements of the Clovely Estate brand, so featuring a local artist aligned with the company’s values. It was also an opportunity to capture the dramatic and beautiful landscape of the South Burnett in a distinctive way.

Clovely Estate's Artisan wines Passito Shiraz 2014 and Double Pruned Shiraz 2013 wine label design

The City Cellar Door, Red Hill

At the City Cellar Door in Brisbane, the country comes to the city with ‘Source of Inspiration’ degustation dinners featuring local food producers and insights from the winemaker. Lloyd Grey helps with theming and promotion to highlight the featured producers through social media and other channels.

Clovely Estate Artisan Double Pruned Shiraz 2013 wine label design
Clovely Estate cheese is prepared for a degustation dinner

Covid-19 and Forage Pantry Provisions

Under Covid-19 restrictions, as a rapid response to the sudden cancellation of events, Lloyd Grey created a complementary brand for ‘Forage Pantry Provisions’ a new provisions store at the City Cellar Door. Clovely’s brand value of supporting local suppliers found a new outlet in this fresh way to promote the produce normally used for event catering and degustation dinners.

Clovely Estate Forage Pantry Provisions signage design
Clovely Estate's Forage Pantry Provisions product display
Clovely Estate Forage Pantry Provisions blackboard A-board sign
Clovely Estate Forage Pantry Provisions ready-meal packaging
Clovely Estate's range of wine labels packaging design

Success here and overseas

Capturing the South Burnett landscape and celebrating its produce has helped Clovely create a unique brand that befits their award-winning wines and olive oils. The brand supports Clovely Estate as a champion of Queensland wines in both domestic and international markets.

Barambah Homestead barn deck


“As a family business, we really appreciate Lloyd Grey’s real understanding in helping our brand capture its essence – and portraying that with great style and sensitivity in everything from our wine bottles and website to signage and photography. It has opened new doors for us.”

Susan Mercer, joint Founder and Managing Director, Clovely Estate


Brand identity
Brand collateral
Website and digital design
Social media
Packaging design

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